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Fully Abled Nation

Strategic communications plan to increase the participation of Persons with Disabilities (PWDs) in the 2013 Philippine Midterm Elections

YEAR: 2011

The Asia Foundation (TAF), with support from the Australian Agency for International Development (AusAID), implemented a three-year program to increase participation of persons with disability (PWDs) in the 2013 Philippine midterm elections. FOCI was tasked to craft the strategic communications plan and conduct capacity building for partner disabled persons organizations and elections-based organizations. This included a workshop with key stakeholders, creative development and production of an audio-visual presentation, website and radio informercials.

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Support for the Normalization…

Support for the Normalization of the Education System in Cagayan de Oro and Iligan Cities

Production of an audio-visual presentation (AVP) entitled "Philippines: Tropical Storm Washi: Support for the Normalization of the Education System in Cagayan de Oro and Iligan Cities" featuring the project of the Philippine Business for Social Progress (PBSP) and the Australian Agency for International Development (AusAID).

YEAR: 2013

As a response to the catastrophic damage caused by Tropical Storm Washi (Sendong) late 2011, the Philippine Business for Social Progress (PBSP) and the Australian Agency for International Development (AusAID) built inclusive, disaster-resilient classrooms in Cagayan de Oro and Iligan cities. FOCI was tasked to produce an audio-visual presentation highlighting the the impact the project has made on the communities, particularly on the children.

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PHILIPPINES-AUSTRALIA COMMUNITY…

PHILIPPINES-AUSTRALIA COMMUNITY ASSISTANCE PROGRAM

Strategic communication plan and materials production for the Australian aid initiative, the Philippines-Australia Community Assistance Program (PACAP)

YEAR: 2012

An Australian aid initiative, the Philippines-Australia Community Assistance Program (PACAP) is one of the longest-standing small grants program in the Philippines. FOCI was tasked to develop a strategic communications plan for PACAP, which included an orientation and brainstorming workshop, a redesign of the PACAP website, and an audio-visual production (AVP). [URL: http://www.pacap.org.ph/]

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Innovative Development through…

Innovative Development through Entrepreneurship Acceleration (IDEA)

Strategic communications plan and creative development for the Innovative Development through Entrepreneurship Acceleration (IDEA) program of the Philippine Development Foundation (PhilDev)

YEAR: 2014

The Innovative Development through Entrepreneurship Acceleration (IDEA) program of the Philippine Development Foundation (PhilDev) aims to create a sustainable entrepreneurial ecosystem in the Philippines. FOCI was tasked to develop a strategic communications plan, including the program's visual identifier/logo and creative applications.

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10 Kumainments Campaign

Strategic communications plan to promote the Nutritional Guidelines for Filipinos (NGF).

YEAR: 2014

FOCI was tasked to create a campaign to popularize the Nutritional Guidelines for Filipinos (NGF) drafted by the National Nutrition Council, headed by Health Secretary Enrique T. Ona. The project output included a workshop with key stakeholders, creative development and production of an a website, television commercials and radio informercials. [https://www.youtube.com/watch?v=OzNWiWIOirY]

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Negros Oriental Destination Marketing…

Negros Oriental Destination Marketing and Branding

Strategic communications plan for the Negros Oriental Tourism Circuit through the Local Governance Support Program for Local Economic Development (LGSP-LED).

YEAR: 2015

The Local Governance Support Program for Local Economic Development (LGSP-LED) assisted the province of Negros Oriental, as well as other selected Provincial governments and their private sector partners, in implementing their Local Projects for LED through tourism. By linking these attraction sites together, and connecting them by road transportation networks as convenient, marketable tourism circuits, the participating Provinces intend to build their respective TDAs into competitive destinations that can attract more visitors and generate greater investments that create employment and income opportunities for their residents. As the participating Provinces seek to develop their respective tour products, LGSP-LED commissioned FOCI to establish unique brand identities that will allow the identified local destinations (as reflected by their tourism circuits) to stand out amidst other competing places in the Philippines and Southeast Asia.

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Calamianes Destination Marketing…

Calamianes Destination Marketing and Branding

Strategic communications plan for the Calamianes Tourism Circuit through the Local Governance Support Program for Local Economic Development (LGSP-LED).

YEAR: 2015

The Local Governance Support Program for Local Economic Development (LGSP-LED) assisted the province of Calamianes in Palawan, as well as other selected Provincial governments and their private sector partners, in implementing their Local Projects for LED through tourism. By linking these attraction sites together, and connecting them by road transportation networks as convenient, marketable tourism circuits, the participating Provinces intend to build their respective TDAs into competitive destinations that can attract more visitors and generate greater investments that create employment and income opportunities for their residents. As the participating Provinces seek to develop their respective tour products, LGSP-LED commissioned FOCI to establish unique brand identities that will allow the identified local destinations (as reflected by their tourism circuits) to stand out amidst other competing places in the Philippines and Southeast Asia.

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DPC-PLDT Visual Arts Competition

Overall secretariat management and creative development for the annual DPC-PLDT Visual Arts National Competition

YEAR: 2016

Open to students, ages 18-24, the DPC-PLDT Visual Arts Competition (VAC) encourages them to express their artistry and creativity through digital photography and painting. In addition to the prestige of getting featured in DPC and PLDT’s print and online directories, the top prize winners are also awarded trophies and cash prizes or donations for the student artists and their respective schools, keeping with the 30-year VAC tradition. Since 2013, FOCI has served as the overall secretariat and creative arm for the annual competition -- from the formulation of the year's theme and mechanics, to the execution of the launch event, roadshows, awarding, and exhibit.

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Hustisyeah! Case Decongestion…

Hustisyeah! Case Decongestion Program

Brand-building and strategic communications framework of the Case Decongestion Activity under the Judicial Strengthening to Improve Court Effectiveness (JUSTICE) project of The Asia Foundation (TAF) through the support of the United States Agency for International Development (USAID) and the American Bar Association (ABA).

YEAR: 2013

FOCI was tasked to create the strategic communications plan for the Case Decongestion Activity of TAF, USAID, and ABA aimed at deepening and developing partnerships to help sustain -- or even expand -- the program identity. FOCI also crafted the creative materials related to the project, and served as the secretariat for the Legal Researchers and Supervising Lawyers Workshop.

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Forest and Community Rehabilitation…

Forest and Community Rehabilitation Project

Strategic communications plan for the Forest and Community Rehabilitation Project of the Philippine Tropical Forest Conservation Foundation (PTFCF)

YEAR: 2015

FOCI was tasked with formulating the strategic communications plan aimed at creating awareness about the importance of forests as key to human life; in particular, its contribution to disaster mitigation in light of the typhoon Yolanda aftermath as well as to educate public about the proper protection and propagation of forests. The project was developed together with stakeholders located in the coastal municipalities of Iloilo, Capiz, Eastern Samar and Leyte-areas working with the Philippine Tropical Forest Conservation Foundation (PTFCF). FOCI also provided copywriting services and creative development for the production of information materials, including training manuals and field guides.

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Brand Positioning and Strategic…

Brand Positioning and Strategic Communication Plan for Quezon City

Brand development and strategic communications framework for the Quezon City Tourism Development Plan

YEAR: 2012

The Quezon City Tourism Development Plan is anchored on the various prescribed Planning Documents by national government and is in the process of preparing for its efficient and effective implementation. FOCI was tasked to craft a global identity for Quezon City through the development of a brand positioning and strategic communication framework. FOCI conducted focus group discussions and stakeholder brainstorming activities to aid in formulating the city's identity. FOCI also designed and produced all creative materials relevant to the overall strategy, including the city's tourism website and audio-visual presentation (AVP).

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"Stand Up For Peace" Campaign

Brand Positioning and Strategic Communications Framework for The Asia Foundation’s Building Autonomous and Stable Institutions and Communities for Bangsamoro Advancement through National-level and Grassroots Organizations and Networks (B-BANGON), with support from the Department of Foreign Affairs and Trade (DFAT) of the Australian Government

YEAR: 2015

FOCI was tapped by TAF and DFAT to craft a strategic communications plan for B-BANGON, aimed at promoting the Peace Process as a credible, widely supported and the most positive, non-violent option to achieving the goal of lasting peace, and a better life for all Filipinos. The Stand Up for Peace campaign and creative materials were developed by FOCI, and served as guides for the TAF B-BANGON Team and its partners in effectively putting forward the cause of the Program. The Stand Up For Peace logo is of an open hand, raised in greeting and in solidarity. It signifies the desire to be included in the movement for peace. It is upright but slanted a friendlier stance. It bears the bright colors of the Mindanao palette, signifying diversity, and the imprint of a traditional design used in woven fabric. Overall, the visual identity denotes a Mindanao pledged to the peace process.

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Staffhouse International Resources

Brand and Strategic Communication Plan Development for Staffhouse International Resources

YEAR: 2015

Staffhouse International Resources is a 100% Filipino-owned corporation that has been recruiting top-level professionals since its inception in 1999. Within a mere few years, Staffhouse has become an industry leader, gaining the trust of both workforce candidates and the world’s biggest companies. For its 15th year, the company tapped FOCI to craft an updated strategic communications framework, and re-brand their organization. FOCI designed new promotional and business materials, re-designed the company website, and produced their corporate video.

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Equilibrium Intertrade Corporation

Equilibrium Intertrade Corporation’s Corporate Identity and Branding Program

YEAR: 2019

EQ’s current initiative is to develop an institutionalized corporate brand to strengthen the public’s recognition of and affinity to the company and its various products. FOCI crafted, based on a participatory and consultative process, a Strategic Communications Plan for the Equilibrium Intertrade Corporation that included Strategic Communications Planning Workshop, creative development, and comprehensive communications plan

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Social Housing Finance Corporation

Development of Customer Experience and Branding Strategy for the Social Housing Finance Corporation

YEAR: 2018

The project revisited the strategic communications plan that FOCI has originally created in 2011. FOCI worked particularly on a comprehensive Customer Experience and Branding Strategy (CEBS) to boost SHFC’s image through improved services to its stakeholders. The team conducted a review and analysis of customer satisfaction survey results and a review of current support processes; facilitated focus group discussion, revisiting values workshop, strategic communications workshop; and comprehensive strategic communications plan and manual. The refreshed SHFC logo is rendered primarily in green, the color of hope. Especially for young families, the hope of progressing and achieving their dreams often begin with the security of owning a home.

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Philippine Deposit Insurance Corporation

Conduct of PDIC’s Corporate Identity and Branding Program

YEAR: 2019

Having an institutionalized corporate brand would address the low levels of public awareness on PDIC and its mandates, and the mismatch between PDIC’s desired image and the public perception of the Corporation. FOCI took on the strategic communications plan and branding requirements and provided recommendations to enhance its current communication strategies.

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City Government of Pasig

Building the City Brand and Strategic Communications Framework for Pasig City

YEAR: 2019

The local government of Pasig intends to revitalize Pasig City’s image by building its City Brand Positioning and Strategic Communications Framework that will promote its rich heritage and culture, the nobility of its people, and its inclusive and participatory governance. “Umaagos ang Pag-asa” is a celebration of a city teeming with opportunity, and leading in progress. FOCI team supervised the entire process by conducting a market research, checking social listening platforms, and strategic and creative development. The City Branding was officially introduced during Mayor Vico Sotto’s first State of the City Address.

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Siquijor Destination Marketing…

Siquijor Destination Marketing and Branding

Strategic communications plan for the Siquijor Tourism Circuit through the Local Governance Support Program for Local Economic Development (LGSP-LED).

YEAR: 2015

Local Governance Support Program for Local Economic Development (LGSP-LED) assisted the province of Siquijor, as well as other selected Provincial governments and their private sector partners, in implementing their Local Projects for LED through tourism. By linking these attraction sites together, and connecting them by road transportation networks as convenient, marketable tourism circuits, the participating Provinces intend to build their respective TDAs into competitive destinations that can attract more visitors and generate greater investments that create employment and income opportunities for their residents. As the participating provinces seek to develop their respective tour products, LGSP-LED commissioned FOCI to establish unique brand identities that will allow the identified local destinations (as reflected by their tourism circuits) to stand out amidst other competing places in the Philippines and Southeast Asia.

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Negros Occidental Destination…

Negros Occidental Destination Marketing and Branding

Strategic communications plan for the Negros Occidental Tourism Circuit through the Local Governance Support Program for Local Economic Development (LGSP-LED).

YEAR: 2015

Local Governance Support Program for Local Economic Development (LGSP-LED) assisted the province of Negros Occidental, as well as other selected Provincial governments and their private sector partners, in implementing their Local Projects for LED through tourism. By linking these attraction sites together, and connecting them by road transportation networks as convenient, marketable tourism circuits, the participating Provinces intend to build their respective TDAs into competitive destinations that can attract more visitors and generate greater investments that create employment and income opportunities for their residents. As the participating provinces seek to develop their respective tour products, LGSP-LED commissioned FOCI to establish unique brand identities that will allow the identified local destinations (as reflected by their tourism circuits) to stand out amidst other competing places in the Philippines and Southeast Asia.

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Department of Environment and…

Department of Environment and Natural Resources - Biodiversity Management Bureau

Updating of DENR-BMB’s Communications Plan and Development of Institutional Brand Book

YEAR: 2019

The communications strategy for BMB covered the development of a new logo, creative applications, training with their communications team, suggested activities and events, as well as development of a Communication, Education, and Public Awareness Manual.

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Bawat Isa, Kasali

Strategic Communications Plan for DepEd Inclusive Employment Client: The Asia Foundation and Australian Aid

YEAR: 2019

The campaign aims to promote inclusive access to the workplace for Persons with Disability (PWDs) in the Department of Education. FOCI has been a collaborative partner of The Asia Foundation in developing communications strategy, production of creative materials and implementation of campaign roll-outs for TAF’s various programs for over ten years now. For this particular project, FOCI was engaged to craft, based on a participatory and consultative process, a Strategic Communication Plan for DepEd Inclusive Employment Campaign, and recommend strategic activities to further the inclusive employment advocacy.

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Parish Pastoral Council for Responsible…

Parish Pastoral Council for Responsible Voting (PPCRV)

Building the Brand and Strategic Communications Framework for PPCRV

YEAR: 2020

PPCRV is a non-partisan, non-sectarian non-profit volunteer organization that works to ensure free, fair and fraud-free elections in the Philippines. Building the brand and strategic communications framework aimed at protecting the credibility and integrity of PPCRV and its mandate. FOCI team conducted a communication audit, revisited its communication efforts, facilitated a strategic communications workshop with the board of trustees, development of refreshed visual identity, prepared creative applications including social media pegs, and production of radio infomercial.

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Ginebra Ako Awards

Ginebra Ako Awards – Pagkilala sa Tunay na Tapang at Husay ng Pilipino Client: CNN Philippines

YEAR: 2018

The awards program, called Ginebra Ako Awards - Pagkilala sa Tunay na Tapang at Husay ng Pilipino aimed to be a source of inspiration to Filipinos from all walks of life. For Ginebra San Miguel as a brand that has always had an enviable heritage and following, this program was one that will bring it into the arena of inspirational public service and social relevance, thereby enhancing its appeal to millennials and younger segments. This program was a nationwide search with a live awarding event. Documentary style features on the awardees were produced by CNN Philippines. FOCI handled the overall management of the awards program from creative concepts, preparation of mechanics, database build up, sending invitation to possible nominators, to facilitation of preliminary judging and final judging

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Bigay Todo sa Nutrisyon at Serbisyo

3rd National Conference of Barangay Nutrition Scholars

YEAR: 2015

BNS: Bigay Todo sa Nutrisyon at Serbisyo intended to provide updates on current nutrition and program developments, enhance skills of participants on self-development techniques, and strengthen camaraderie among the Barangay Nutrition Scholars (BNS) through participation in fellowship activities. It was a four island-wide conferences to represent National Capital Region (NCR) and Southern Luzon, Northern Luzon, Visayas, and Mindanao, and were attended by around 4,000 participants. FOCI team was tasked to provide creative conceptualization, arrangement of press conferences, conference kit preparations, coordination with the host, entertainers, suppliers and resource speakers, preparation of written documentation of each conference, and the overall secretariat and technical direction of the events.

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SUBATRA. Support to Bangsamoro…

SUBATRA. Support to Bangsamoro Transition

Strategic Communication and Visibility Plan for the SUBATRA Programme

YEAR: 2021

Support to Bangsamoro Transition (SUBATRA) is a 5-year programme funded by the European Union, through an Agreement with the Government of the Republic of the Philippines. SUBATRA contributes to a smooth and timely undertaking of the transition through capacity building of the three branches of the Bangsamoro Government (executive, legislative and judicial) and civil society organisations. To ensure the success of the branding efforts for the SUBATRA programme, FOCI team started with a Situational Analysis Report using mixed data gathering techniques with respondents from the executive, legislative, judiciary branches of the Bangsamoro Government and CSOs. FOCI took on the entire strategic and creative development including social media strategy, website development, and a turn-over of a Brand Book and its Guidelines for Use. All the processes and tools have been developed in consultation with the EU Delegation to the Philippines and the United Nations Office for Projects Services (UNOPS).

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I CHOOSE #MalayaAkongMaging

Development of Communication Plan for Adolescent Health and Development Program (AHDP) for the Department of Health

YEAR: 2021

The purpose of the communication plan is to help address or reduce the increasing incidence of teen pregnancy, HIV/AIDS, mental health and poor nutrition cases among adolescents through the production of IEC materials for AHDP. FOCI team supervised the entire process by conducting a 3 half-day virtual workshop, and strategic and creative development. The Brand Campaign “I CHOOSE #MalayaAkongMaging” was chosen by majority of the workshop participants composed of representatives from DPCB, HPB, DOH Partners and Youth Groups. The logo design captures the concept of youth empowerment through informed choice. The materials produced for this advocacy included TVC, radio infomercial, AVP, poster and social media cards.

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The 2020 Human Rights Summit Philippines

Preparatory to the Philippines-United Nations Joint Program on Human Rights and in observance of National Human Rights Consciousness Week in December 2020 - "Peace is the Work of Justice"

YEAR: 2020

Preparatory to the Philippines-United Nations Joint Program on Human Rights and in observance of National Human Rights Consciousness Week in December 2020, the Department of Justice (DOJ), through its Administrative Order No. 35 Office (AO 35), organized a Human Rights Summit with the theme “Peace is the Work of Justice” taken from the Latin phrase on the DOJ seal, “Justitiae Pax Opus.” The theme conveys that justice at work and accessible to all brings peaceful, inclusive societies and ensures sustainable development. The Summit was convened to raise public awareness of justice and human rights as factors of peace and serve as a platform for earnest, intelligent discourse to strengthen sectoral engagement and international partnerships in addressing human rights challenges. FOCI team was tapped by the Department of Justice to provide technical expertise in the planning and execution of the Summit. Specifically, FOCI provided communications strategy, creative development, event supervision, and secretariat services. Post-summit function included writing and editing, layout and final artwork of a digital magazine.

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PDIC’s Financial Crisis Communication…

PDIC’s Financial Crisis Communication Plan (FCCP)

Financial Crisis Communication Plan

YEAR: 2021

The role of PDIC is very crucial when there is a financial crisis which involves the failure of a domestic systematically important bank (D-SIB). The failure can threaten other financial institutions, can cause a disturbance or disruption in financial markets, and has a major impact on the economy. FOCI worked on the finalization of PDIC’s Financial Crisis Communication Plan (FCCP). The FCCP updated previous protocols and focused on addressing the scenario of a D-SIB failure, given today’s socio-economic and social media challenge. The FCCP was the result of a deriving best practices and included coordination and consultative meetings with officials of the Bangko Sentral ng Pilipinas, and the Deposit Insurance and Receivership and Liquidation Sectors of PDIC.

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The Science Leadership Collaborative

Strategic Communications Framework for the Promotion of Science Leadership Collaborative

YEAR: 2022

The Science Leadership Collaborative is an initiative of The Conversation Indonesia (TCID), a not-for-profit media organization, to attain its vision to become a key enabler for Indonesian researchers to contribute to solving local and global problems. It is a rigorous, game changing program of transformation that is open to top Indonesian researchers regardless of gender, from all across Indonesia. FOCI supervised the crafting of the communications strategy and creative studies in collaboration with The Conversation Global.

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